TARGET: 100% PROFIT
GROWTH IN 12 MONTHS
Do you want your ecommerce profits to
SCALE BY MILLIONS
EACH YEAR?
We don’t accept everyone, we only accept the right ones
BRANDS PAUL'S WORKED WITH
Introducing
ECOM100 IS SUITABLE FOR YOU IF...
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Meet our guest coaches and get to know them
Paul Waddy
Paul Waddy is an award winning ecommerce coach, a Shopify consultant, and the author of Amazon No. 1 Book, Shopify for Dummies, and Selling Online for Dummies. His clients turn over more than $500m combined per year.
Mal Chia
Mal Chia is a respected fractional CMO, agency owner, and ecommerce expert with a proven track record as the former Head of Marketing at Uber and CMO at Ryderwear. As Managing Director of Ecom Nation, he drives profitable growth for over 40 brands. A thought leader, Mal contributes to publications like Smartcompany and Inside Retail and hosts the “This Week In Ecommerce” podcast. He also serves on the Advisory Board of the National Online Retailers Association (NORA).
Ali Worrall
Ali Worrall is a marketing consultant for Australian and US brands, with over 10 years of experience in eCommerce and marketing strategy for digitally native fashion and skincare companies. Previously the Director of Marketing and eCommerce at frank body, she led successful brand launches in major retailers and developed go-to-market strategies for over 30 products globally. In 2023, Ali launched her consulting brand, Orange Juice Lane, and also teaches masterclasses at the Australian Marketing Institute while serving as the Deputy Chair for AMI Queensland.
Natalie McDermott
Natalie McDermott is a Chartered Accountant and Partner at Kelly Partners' Northern Beaches office, specializing in e-commerce accounting and advisory. With over a decade of experience, she provides insights and strategies for financial reporting, tax compliance, and strategic planning, helping clients optimize their financial performance. Natalie works with various e-commerce brands, including Posse, True Protein, and Natalie Marie Jewellery, and is passionate about supporting their growth journeys.
Anneke Los
Anneke Los is an online retail professional with experience in fast-growing startups and global businesses. She specializes in business development in new markets, launching eCommerce stores and digital platforms, and leading large-scale projects. Anneke thrives in fast-paced environments and enjoys collaborating with multiple stakeholders to bring innovative solutions to market.
Justin Irvine
Justin Irvine is a 30-year veteran of the logistics and parcel industry, with the last 15 years focused on ecommerce delivery and returns. He co-founded SEKO Logistics Australia and helped scale it to nearly $1 billion in revenue before its sale to private equity in 2018. Currently, Justin leverages his deep expertise in post-purchase cost levers and unit economics to help retailers optimize their operations. Few globally, and even fewer in Australia, possess his specialized skill set.
Casey Huth
Casey Huth a Florida native with a decade of experience in tech, digital marketing, and e-commerce, has scaled global brands from San Francisco to Sydney. Specializing in data-driven, omnichannel strategies, Casey has led content-focused performance campaigns across industries, enhancing brand narratives and driving customer engagement.
Felicity Ieraci
Felicity Ieraci is a UX designer with 9 years of experience, specializing in e-commerce. She has worked with brands like Go-To Skincare, Showpo, Kip&Co, and more. Felicity excels at bringing brand identities to life by creating customer-centric experiences that drive conversions.
Hayley Scarfe
Hayley Scarfe is a merchandising expert with over 18 years of experience, managing a wide range of product categories across both online and brick-and-mortar stores. She has a strong track record of boosting sales and growing market share through strategic, growth-driven approaches. With a passion for products, brands, and data, Hayley skillfully combines these elements to drive business success and profitability.
Noah Riedorf
Noah Riedorf is a Senior CRM Manager in Australia, originally from Germany, where he worked at the largest Klaviyo email marketing agency in the DACH region. He has developed successful email marketing campaigns for renowned brands like New Balance and Kellogg’s.
Jason Brown
Jason Brown is a digital marketer with 9+ years of experience, specializing in ecommerce management, online advertising, SEO, email marketing, and web design. His expertise in data analysis and attention to detail have enabled him to drive successful campaigns across various industries, consistently aligning with client goals.
Arabella Clare
Arabella Clare is the Head of Projects at Ecom Nation, where she has successfully led multiple B2B client portals. A seasoned eCommerce professional, she specializes in developing innovative technology solutions to tackle complex digital challenges.
Jeremy Tang
Jeremy Tang is the founder and CEO of Area Ten, leveraging technology to fuel business growth. His programmatic SEO platform, CMAX.ai, draws millions of visitors daily. With a track record of launching seven startups, six of which exceeded $1 million in revenue within 16 months, his latest venture achieved $3.3 million in its first month—all without external funding.
Ilan Hurwitz
Ilan Hurwitz is the Lead Consultant at Clever Conversions, specializing in helping Australian eCommerce brands enhance conversion rates and user experience through in-depth audits, high-converting landing pages, and strategic A/B testing. His expertise includes working with startups to eight-figure businesses, managing his own eCommerce venture, and holding the position of Senior eCommerce Manager at Optus.
Jevon Le Roux
Jevon Le Roux brings over 20 years of experience in scaling startups and transforming mid-cap organizations. He has successfully guided companies like P.E Nation and SurfStitch through strategic growth using the Strategy House method. As a former CEO with a deep understanding of organizational change, Jevon excels in creating scalable frameworks that foster team alignment and boost business performance.
Melinda Stewart
Melinda Stewart brings over 30 years of expertise in Finance and Operations with global multinational organizations, including roles at Oracle, Lexmark, and Louis Vuitton, where she was Finance Director. More recently, she has served as a Fractional CFO for Maison de Sabre and eShopping Group, advancing their financial capabilities through reporting, budgeting, and forecasting. Outside of work, Melinda enjoys golf, scuba diving, and traveling.
Anthony Petterson
Anthony Petterson is the founder of SupplyWise and hone.pd, where he specializes in helping businesses bring their product visions to life. With expertise in sourcing, manufacturing, and product design, Anthony has worked with clients ranging from startups to Australia’s largest retailers, delivering tailored solutions that ensure quality and strong ROI. Passionate about solving problems and creating brilliantly designed products, he is dedicated to crafting innovations that excite, inspire, and succeed in the market.
Kas Robinson
Kas Robinson is a digital marketing specialist with a decade of experience in both paid and organic strategies, now focusing primarily on paid media across eCommerce industries such as fashion, consumables, skincare, jewelry, and homewares. Well-versed in Meta, TikTok, and Pinterest, Kas takes a holistic approach to strategy, seamlessly integrating organic and paid efforts to drive sustainable brand growth. With a deep understanding of consumer behavior and data-driven decision-making, Kas is passionate about helping brands scale through creative, results-driven marketing strategies.
Hannah Hearn
Hannah Hearn is the founder of HHPR, a PR, brand and communications consultancy built off the back of her own experience scaling fast-growing consumer brands from the inside. With a background in in-house brand and marketing — not just the agency side — she launched HHPR in 2019 to offer something different: strategic, impact-driven communications without the fluff. Today, Hannah partners with some of Australia’s most exciting brands and thought leaders, helping them craft stories that drive visibility, influence, and long-term brand value.
Adam Bouris
Adam Bouris is the CEO of Who Is Elijah, one of Australia’s fastest-growing fragrance brands. With a background in eCommerce and brand building, Adam has scaled the business from startup to global success—now stocked in major retailers like Sephora and expanding into the UK, US, and Middle East. He brings a practical, no-fluff approach to growth, leadership, and navigating the chaos of scale.
Dain Walker
Dain Walker is a global thought-leader in the branding space, finding success as an author, educator, speaker, content creator, and podcast host. But he doesn’t stop there. He is still actively working on brands with his crew at Rivyl, building bulletproof strategies and visual identities for iconic brands such as Culture Kings, Nutrition Warehouse, One Life Club, and more. Whether it’s a fresh start-up or a globally recognized brand, Dain’s obsessed with disrupting the world of branding.
Ella Nguyen
Ella is an e-commerce strategist with experience in sales, product, and marketing, having worked with companies like The Iconic and Pet Circle. Passionate about both e-commerce and homewares, she co-founded a home decor brand and understands what it takes to scale a business. Ella has been mentored by industry leaders, gaining insights into how 9-figure brands approach content, ads, and conversion.
Alec Sharatt
Alec Sharratt is a seasoned Digital Marketer with nearly 20 years of experience in SEO, SEM, and Analytics. He brings a data-driven, strategic approach to all aspects of online marketing. Feel free to ask him anything SEO related.
Ben Gunn
Ben Gunn is Co Founder and Chief Revenue Officer of leading creator content platform Fabulate. A highly experienced media executive, he has had senior commercial roles leading teams across many of Australia's largest media/technology businesses including Nine, Fairfax Media and Red Planet. For the last 6 years he has been dedicated to simplifying the creator led content ecosystem for brands, delivering market leading results across TikTok, Meta, Youtube and more.
Michelle Yanez-Olivares
Michelle Yanez is a Customer Support & Community Executive with experience leading global teams and optimising omni-channel experiences. Former Head of Customer Experience at Showpo and Accent Group, she specialises in scaling customer operations and community engagement. A member of The Community Collective and Tech Ready Women, Michelle stays at the forefront of innovation in CX and community strategy..
Rachel Irwin
Rachel Irwin is a Chartered Accountant and Client Manager at Kelly Partners’ Northern Beaches office, specialising in e-commerce accounting. She works with leading online brands, including Proud Poppy Clothing, Who is Elijah, and True Protein, to streamline financial management, ensure compliance, and drive profitability. Passionate about accounting tech stacks, financial integrity, optimising processes, and taking the uncertainty out of financial analysis, Rachel provides expert guidance on platforms like Shopify and more to help businesses achieve sustainable growth.
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With a dream team of coaches, lead by Paul Waddy, ECOMGROW aims for 100% profit growth in 12 months.
We don’t accept everyone, we only accept the right ones.
EXISTING BUSINESS READY TO SCALE?
With a dream team of coaches, lead by Paul Waddy, ECOM100 aims for 100% profit growth in 12 months.
We don’t accept everyone, we only accept the right ones.
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